Changing lifestyles have led to a different understanding of entertainment. It is no longer as easy as it used to be to attract people’s attention in crowded, noisy environments where different messages need to be conveyed. Shopping malls are one of the most visited examples of noisy living spaces that are the favorite place for people of all ages to have fun. Digital signage solutions are ideal solutions to stand out from the ever-increasing number of shopping malls and make a difference. Digital screens offer you a new way of promotion as ideal visual communication tools to engage, attract attention and entertain people. Attract your potential customers, gain more customers and make more sales with digital screens that you can use either outdoor or indoor in shopping malls.

So, what benefits does the use of digital signage provide to shopping centers? Let’s review these benefits together under a few headings:

It helps you inform and impress your customers.

You can ensure that your customers can easily access all the necessary information such as stores, services, wayfinding, etc. with the screens that you will position correctly in strategically important places such as the main door, food court, cinema area, other floors. At the same time, you can increase customer traffic by attracting the attention of your potential customers with both outdoor and indoor screens.

It allows you to strengthen your brand image.

Digital signage solutions give shopping centers an image and image with more advanced technology. Consumers trying to keep up with fashion prefer brands equipped with the latest technological products, where they can have an interactive shopping experience. Thanks to the kiosks and totems you place in front of the shopping mall, you can provide convenience to your customers in services such as finding the way/direction, maps, buying tickets, etc. on the one hand, and on the other hand, you can reinforce the brand image by using the logo and colors of your institution. Digital screens placed inside the mall will also help you project a strong brand image to your customers and strengthen brand perception.

Provides additional income.

Digital signage solutions not only provide your company with information, promotion and effective communication with customers, but also serve as a source of additional income. Namely, you can sell these advertising spaces to different companies and provide additional sources of income by publishing their advertisements. Especially with Outdoor digital signage solutions, your chances of generating additional income through advertisements are quite high.

It allows you to cut costs.

Banners and banners, which are traditional inactive promotional tools, make your work difficult and loss-making in every aspect. Campaigns that are renewed every time require your banners and banners to be changed. This costs you both time and money. In addition, the preparation of these banners and posters also requires extra personnel. Digital signage solutions allow you to publish as much content as you want, anytime, anywhere, and do it in seconds. At the same time, it doesn’t cost any extra money as all you have to do each time you change campaigns or prices is to change your content from the management panel.

Helps reduce your environmental impact.

If you use digital signage, you will no longer need to use paper, plastic, paint or any printed material for promotion and communication. This will prevent you from contributing to environmental pollution. At the same time, Unisign Digital Signage equipment are environmentally friendly products and do not cause any harm to the environment.

It is possible and efficient to use digital signage at every point of the shopping centers. Entrance/Security, Information Desk, Parking, Restaurant/Dining Floor, Movie Theater, Elevator, Restroom, different digital signage solutions that you will place in all these areas will allow you to provide better service to your customers and as a result, gain more customers.